{"id":180,"date":"2023-12-11T04:52:51","date_gmt":"2023-12-11T04:52:51","guid":{"rendered":"https:\/\/unitedceres.edu.sg\/?post_type=academic-courses&#038;p=180"},"modified":"2026-10-26T13:25:40","modified_gmt":"2026-10-26T13:25:40","slug":"%e7%ae%a1%e7%90%86%e5%ad%a6%e8%af%81%e4%b9%a6%e8%af%be%e7%a8%8b%e7%ba%bf%e4%b8%8b-%e7%ba%bf%e4%b8%8a%e8%af%be%e7%a8%8b%e4%b8%ad%e6%96%87","status":"publish","type":"academic-courses","link":"https:\/\/unitedceres.edu.sg\/zh-hans\/academic-courses\/%e7%ae%a1%e7%90%86%e5%ad%a6%e8%af%81%e4%b9%a6%e8%af%be%e7%a8%8b%e7%ba%bf%e4%b8%8b-%e7%ba%bf%e4%b8%8a%e8%af%be%e7%a8%8b%e4%b8%ad%e6%96%87\/","title":{"rendered":"\u7efc\u5408\u7ba1\u7406\u8bc1\u4e66\u8bfe\u7a0b\uff08\u534e\u6587\u6388\u8bfe\uff09"},"content":{"rendered":"\n<div class=\"section\">\n    <div class=\"container-xl\">\n        <div class=\"row g-4\">\n\n            <!-- BREADCRUMB -->\n            <div class=\"col-12\">\n                <ol class=\"breadcrumb mb-4\">\n                    <li class=\"breadcrumb-item\">\n                        <a class=\"text-primary\" href=\"https:\/\/unitedceres.edu.sg\/zh-hans\/\">Home<\/a>\n                    <\/li>\n\n                    \n                    <li class=\"breadcrumb-item active\">\u7efc\u5408\u7ba1\u7406\u8bc1\u4e66\u8bfe\u7a0b\uff08\u534e\u6587\u6388\u8bfe\uff09<\/li>\n                <\/ol>\n            <\/div>\n\n            <!-- SIDEBAR -->\n            <div class=\"col-xl-3 col-lg-4\">\n                <div class=\"sticky-lg-top\">\n                    <div class=\"border-top border-primary border-5 mb-4\"><\/div>\n\n                    <div class=\"p-4 p-lg-5 border border-2 mb-xl-5 mb-4\">\n                        <ul class=\"list-unstyled lead lh-lg mb-xl-5 mb-4\">\n\n                                                            <li><a href=\"#unitedceres_course_summary\">Course Summary<\/a><\/li>\n                            \n                                                            <li><a href=\"#unitedceres_course_structure\">Course Structure<\/a><\/li>\n                            \n                                                            <li><a href=\"#unitedceres_admission_criteria\">Admission Criteria<\/a><\/li>\n                            \n                                                            <li><a href=\"#unitedceres_course_fee\">Course Fee<\/a><\/li>\n                            \n                                                            <li><a href=\"#unitedceres_what_you_will_learn\">What You Will Learn<\/a><\/li>\n                            \n                            \n                            \n                        <\/ul>\n\n                        <button class=\"btn btn-lg w-100 btn-outline-secondary rounded-0 border-2\"\n                                data-bs-toggle=\"modal\"\n                                data-bs-target=\"#SendEnquiry\">\n                            Enquire Now\n                        <\/button>\n                    <\/div>\n\n                                            <div class=\"card border rounded-0 p-4 d-flex flex-row align-items-center\">\n                            <i class=\"ti ti-bookmark fs-1\"><\/i>\n                            <div class=\"ms-2\">\n                                <p class=\"text-muted mb-0 small\">Category:<\/p>\n                                                                    <a href=\"https:\/\/unitedceres.edu.sg\/zh-hans\/course_category\/%e7%ae%a1%e7%90%86%e5%ad%a6%e8%af%be%e7%a8%8b\/\">\n                                        \u7ba1\u7406\u5b66\u8bfe\u7a0b                                    <\/a>\n                                                            <\/div>\n                        <\/div>\n                    \n                                            <div class=\"card border rounded-0 p-4 d-flex flex-row align-items-center\">\n                            <i class=\"ti ti-clock fs-1\"><\/i>\n                            <div class=\"ms-2\">\n                                <p class=\"text-muted mb-0 small\">Duration:<\/p>\n                                6\u4e2a\u6708 (\u5168\u65e5\u5236 \/ \u975e\u5168\u65e5\u5236)                            <\/div>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n\n            <!-- MAIN CONTENT -->\n            <div class=\"col-xl-9 col-lg-8\">\n                <div class=\"ps-lg-4\">\n                    <div class=\"border-top border-dark border-2 mb-4\"><\/div>\n\n                    <div class=\"card border-0 rounded-0 p-lg-4\">\n                        <div class=\"card-body lead lh-lg\">\n\n                                                            <h2 id=\"unitedceres_course_summary\"><span class=\"ez-toc-section\" id=\"Course_Summary\"><\/span>Course Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n                                <p>\u7efc\u5408\u7ba1\u7406\u8bc1\u4e66\u8bfe\u7a0b\uff08\u534e\u6587\u6388\u8bfe\uff09\/ \u7efc\u5408\u7ba1\u7406\u8bc1\u4e66\u8bfe\u7a0b\uff08\u534e\u6587\u6388\u8bfe\uff09\uff08\u5728\u7ebf\u5b66\u4e60\uff09[Certificate in General Management (Mandarin) \/ Certificate in General Management (Mandarin) (E-Learning)] \u662f\u4e00\u9879\u6587\u51ed\u8bfe\u7a0b\u524d\u7684\u9884\u5907\u8bfe\u7a0b\uff0c\u65e8\u5728\u5e2e\u52a9\u5b66\u751f\u638c\u63e1\u57fa\u7840\u7ba1\u7406\u77e5\u8bc6\uff0c\u4f7f\u5176\u9996\u5148\u5efa\u7acb\u624e\u5b9e\u7684\u4e13\u4e1a\u57fa\u7840\uff0c\u5e76\u4e3a\u65e5\u540e\u5347\u8bfb\u66f4\u9ad8\u5c42\u6b21\u7684\u7ba1\u7406\u76f8\u5173\u8bfe\u7a0b\u505a\u597d\u51c6\u5907\u3002\u8bfe\u7a0b\u6839\u636e\u7ba1\u7406\u5b66\u7684\u57fa\u7840\u539f\u7406\u8fdb\u884c\u8bbe\u8ba1\uff0c\u6db5\u76d6\u7ba1\u7406\u5de5\u4f5c\u7684\u6838\u5fc3\u804c\u80fd\u3002\u5b8c\u6210\u8bfe\u7a0b\u540e\uff0c\u5b66\u751f\u5c06\u80fd\u591f\u5bf9\u7ba1\u7406\u5b66\u53ca\u5176\u4e3b\u8981\u804c\u80fd\u5f62\u6210\u57fa\u672c\u800c\u5168\u9762\u7684\u8ba4\u8bc6\u3002\u672c\u8bfe\u7a0b\u5171\u5305\u542b 4\u4e2a\u6a21\u5757\u3002<\/p>\n                                <hr class=\"border-primary border-5 w-25\">\n                            \n                                                            <h2 id=\"unitedceres_course_structure\"><span class=\"ez-toc-section\" id=\"Course_Structure\"><\/span>Course Structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n                                <p><strong>\u9762\u6388\u6a21\u5f0f\uff1a<\/strong><\/p>\n<ul>\n<li>\u5168\u65e5\u5236\u53ca\u975e\u5168\u65e5\u5236\u8bfe\u7a0b\u65f6\u957f\uff1a6\u4e2a\u6708<\/li>\n<\/ul>\n<p><strong>\u5728\u7ebf\u5b66\u4e60\u6a21\u5f0f\uff1a<\/strong><\/p>\n<ul>\n<li>Part-Time Only: 4 Months<\/li>\n<\/ul>\n<p><strong>\u6388\u8bfe\u6a21\u5f0f\uff1a \u9762\u6388\uff08\u5168\u65e5\u5236\u6216\u975e\u5168\u65e5\u5236\uff09\/ \u5728\u7ebf\u5b66\u4e60\uff08\u4ec5\u9650\u975e\u5168\u65e5\u5236\uff09<\/strong><\/p>\n<p><strong>Instructional Method:<\/strong><\/p>\n<ul>\n<li>Lecture<\/li>\n<li>Activities<\/li>\n<li>Roleplay<\/li>\n<li>Case Study<\/li>\n<li>Presentation<\/li>\n<li>Portfolio<\/li>\n<\/ul>\n<p><strong>\u8bc4\u4f30\u65b9\u5f0f\uff1a<\/strong><\/p>\n<ul>\n<li>\u9879\u76ee \/ \u62a5\u544a<\/li>\n<li>\u7b14\u8bd5\uff08\u4ec5\u9002\u7528\u4e8e\u975e\u5728\u7ebf\u5b66\u4e60\u6a21\u5f0f\uff09<\/li>\n<li>\u6f14\u793a\u4e0e\u6c47\u62a5<\/li>\n<li>\u9009\u62e9\u9898<\/li>\n<\/ul>\n<p><strong>\u8bc4\u4f30\u6bd4\u91cd\uff1a<\/strong><\/p>\n<ul>\n \t\u8bc4\u4f30 1\uff0850%\uff09<\/p>\n<li><\/li>\n<li>\u8bc4\u4f30 2\uff0850%\uff09<\/li>\n<\/ul>\n<p><strong>\u5e08\u751f\u6bd4\u4f8b\uff1a 1:24<\/strong><\/p>\n<p><strong>\u6bd5\u4e1a\u8981\u6c42\uff1a \u5b66\u751f\u987b\u5b8c\u6210\u5e76\u901a\u8fc7\u8bfe\u7a0b\u7ed3\u6784\u4e2d\u89c4\u5b9a\u7684\u6240\u6709\u6a21\u5757\uff0c\u5e76\u8fbe\u5230\u51fa\u52e4\u8981\u6c42\u3002\u7b26\u5408\u6bd5\u4e1a\u8981\u6c42\u7684\u5b66\u751f\u5c06\u83b7\u8054\u90a6\u8d5b\u745e\u601d\u5b66\u9662\uff08United Ceres College\uff09\u9881\u53d1\u7684\u201c\u7efc\u5408\u7ba1\u7406\u8bc1\u4e66\uff08\u534e\u6587\u6388\u8bfe\uff09\/ \u7efc\u5408\u7ba1\u7406\u8bc1\u4e66\uff08\u534e\u6587\u6388\u8bfe\uff09\uff08\u5728\u7ebf\u5b66\u4e60\uff09[Certificate in General Management (Mandarin) \/ Certificate in General Management (Mandarin) (E-Learning)]\u201d\u3002<\/strong><\/p>\n                                <hr class=\"border-primary border-5 w-25\">\n                            \n                                                            <h2 id=\"unitedceres_admission_criteria\"><span class=\"ez-toc-section\" id=\"Admission_Criteria\"><\/span>Admission Criteria<span class=\"ez-toc-section-end\"><\/span><\/h2>\n                                <p><strong>\u5b66\u5386\u5165\u5b66\u8981\u6c42\uff1a <\/strong><\/p>\n<ul>\n<li>GCE O-Level \u8003\u8bd5\u81f3\u5c11\u4e00\u95e8\u79d1\u76ee\u53ca\u683c\uff1b\u6216<\/li>\n<li>\u5df2\u5b8c\u6210\u81f3\u5c119\u5e74\u6b63\u89c4\u6559\u80b2\uff1b\u6216<\/li>\n<li>\u5177\u5907\u540c\u7b49\u8d44\u683c\uff1b\u6216<\/li>\n<li>\u65e0\u76f8\u5173\u5b66\u5386\u8d44\u683c\uff0c\u4f46\u62e5\u6709\u81f3\u5c113\u5e74\u5de5\u4f5c\u7ecf\u9a8c\uff0c\u5e76\u987b\u901a\u8fc7\u8054\u90a6\u8d5b\u745e\u601d\u5b66\u9662\u9762\u8bd5\u540e\u63a5\u53d7\u5ba1\u6838<\/li>\n<\/ul>\n<p><strong>\u534e\u6587\u8981\u6c42\uff1a <\/strong><\/p>\n<ul>\n<li>\u5df2\u5b8c\u62109\u5e74\u4ee5\u534e\u6587\u4e3a\u6559\u5b66\u8bed\u8a00\u7684\u6b63\u89c4\u6559\u80b2<\/li>\n<\/ul>\n<p><strong>\u6700\u4f4e\u5e74\u9f84\uff1a 16\u5c81<\/strong><\/p>\n<p><strong>\u5165\u5b66\u65f6\u95f4\uff1a \u6bcf\u6708\u5747\u6709\u5165\u5b66\u5b89\u6392<\/strong><\/p>\n<p>\u6709\u5173\u5177\u4f53\u5165\u5b66\u65e5\u671f\u53ca\u66f4\u591a\u8be6\u60c5\uff0c\u8bf7\u53c2\u9605<a href=\"https:\/\/unitedceres.edu.sg\/zh-hans\/%e5%ad%a6%e9%99%a2%e6%a0%a1%e5%8e%86\/\" target=\"_blank\" rel=\"noopener\">\u6821\u5386<\/a>\u3002<\/p>\n                                <hr class=\"border-primary border-5 w-25\">\n                            \n                                                            <h2 id=\"unitedceres_course_fee\"><span class=\"ez-toc-section\" id=\"Course_Fee\"><\/span>Course Fee<span class=\"ez-toc-section-end\"><\/span><\/h2>\n                                <p>\u6709\u5173\u8be6\u7ec6\u7684\u8bfe\u7a0b\u8d39\u7528\u4fe1\u606f\uff0c\u8bf7\u53c2\u9605<a href=\"https:\/\/unitedceres.edu.sg\/zh-hans\/%e8%b4%b9%e7%94%a8%e5%8f%8a%e4%bb%98%e6%ac%be%e6%96%b9%e5%bc%8f\/\" target=\"_blank\" rel=\"noopener\">\u8bfe\u7a0b\u8d39\u7528\u9875\u9762<\/a>\u6216\u76f4\u63a5\u8054\u7cfb\u6211\u4eec\u3002<\/p>\n                                <hr class=\"border-primary border-5 w-25\">\n                            \n                                                            <h2 id=\"unitedceres_what_you_will_learn\"><span class=\"ez-toc-section\" id=\"What_You_Will_Learn\"><\/span>What You Will Learn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n                                <p><strong>1. \u5546\u4e1a\u7ba1\u7406\u57fa\u7840\uff08Basics in Business Management\uff09<\/strong><\/p>\n<p>\u672c\u6a21\u5757\u5e2e\u52a9\u5b66\u751f\u5168\u9762\u4e86\u89e3\u57fa\u672c\u7684\u5546\u4e1a\u5b9e\u8df5\u3002\u8bfe\u7a0b\u901a\u8fc7\u4ecb\u7ecd\u4f01\u4e1a\u53ca\u5176\u4ed6\u7ec4\u7ec7\u7684\u4e3b\u8981\u5185\u90e8\u804c\u80fd\uff0c\u5305\u62ec\u8fd0\u8425\u3001\u5ba2\u6237\u53ca\u5e02\u573a\u8425\u9500\uff0c\u5e2e\u52a9\u5b66\u751f\u7406\u89e3\u4f01\u4e1a\u548c\u7ec4\u7ec7\u7684\u8fd0\u4f5c\u65b9\u5f0f\u3002\u5b66\u751f\u8fd8\u5c06\u5b66\u4e60\u4f01\u4e1a\u6240\u5904\u7684\u5916\u90e8\u73af\u5883\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u56e0\u7d20\u5982\u4f55\u5f71\u54cd\u7ec4\u7ec7\u5e94\u5bf9\u5168\u7403\u6027\u6311\u6218\uff0c\u5305\u62ec\u7ecf\u6d4e\u53ca\u653f\u6cbb\u73af\u5883\u53d8\u5316\u3002\u540c\u65f6\uff0c\u8bfe\u7a0b\u4e5f\u5c06\u63a2\u8ba8\u4f01\u4e1a\u8fd0\u8425\u8fc7\u7a0b\u4e2d\u6d89\u53ca\u7684\u9053\u5fb7\u53ca\u6cd5\u5f8b\u8d23\u4efb\uff0c\u5e2e\u52a9\u5b66\u751f\u5efa\u7acb\u66f4\u5168\u9762\u7684\u5546\u4e1a\u610f\u8bc6\uff0c\u5e76\u4f5c\u51fa\u8d1f\u8d23\u4efb\u4e14\u6709\u4f9d\u636e\u7684\u51b3\u7b56\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. \u5546\u4e1a\u8d22\u52a1\u6c9f\u901a\u4e0e\u62a5\u544a\uff08Communicating and Reporting Business Finance\uff09<\/strong><\/p>\n<p>\u672c\u6a21\u5757\u4ecb\u7ecd\u4f01\u4e1a\u8fd0\u8425\u8fc7\u7a0b\u4e2d\u4ea7\u751f\u7684\u4e0d\u540c\u7c7b\u578b\u6210\u672c\uff0c\u4ee5\u53ca\u4f01\u4e1a\u5982\u4f55\u7ba1\u7406\u6210\u672c\u548c\u6536\u5165\u4ee5\u5b9e\u73b0\u76c8\u5229\u3002\u8bfe\u7a0b\u5185\u5bb9\u6db5\u76d6\u76c8\u4e8f\u5e73\u8861\u5206\u6790\u3001\u8d22\u52a1\u9884\u6d4b\uff0c\u4ee5\u53ca\u7ec4\u7ec7\u5185\u90e8\u4f1a\u8ba1\u6d41\u7a0b\u7684\u7f16\u5236\u3001\u7ba1\u7406\u548c\u62a5\u544a\u7b49\u57fa\u7840\u77e5\u8bc6\u3002\u901a\u8fc7\u672c\u6a21\u5757\uff0c\u5b66\u751f\u5c06\u638c\u63e1\u57fa\u7840\u7684\u8d22\u52a1\u77e5\u8bc6\u53ca\u5b9e\u7528\u6280\u80fd\uff0c\u4f7f\u5176\u80fd\u591f\u7406\u89e3\u548c\u89e3\u8bfb\u8d22\u52a1\u4fe1\u606f\uff0c\u5e76\u5728\u5546\u4e1a\u73af\u5883\u4e2d\u8fd0\u7528\u57fa\u672c\u7684\u8d22\u52a1\u9884\u6d4b\u65b9\u6cd5\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. \u4eba\u529b\u8d44\u6e90\u7ba1\u7406\u7684\u7ec4\u7ec7\u7ed3\u6784\u8bbe\u8ba1\uff08Developing Organisational Structure for Human Resource Management\uff09<\/strong><\/p>\n<p>\u672c\u6a21\u5757\u63a2\u8ba8\u5546\u4e1a\u53ca\u516c\u5171\u90e8\u95e8\u73af\u5883\u4e2d\u7684\u96c6\u6743\u5f0f\u548c\u5206\u6743\u5f0f\u7ec4\u7ec7\u7ed3\u6784\u3002\u5b66\u751f\u5c06\u5b66\u4e60\u533a\u5206\u521b\u4e1a\u578b\u3001\u804c\u80fd\u578b\u3001\u4e8b\u4e1a\u90e8\u578b\u3001\u7f51\u7edc\u578b\u3001\u77e9\u9635\u578b\u53ca\u9879\u76ee\u578b\u7b49\u4e0d\u540c\u7ec4\u7ec7\u7ed3\u6784\uff0c\u5e76\u5206\u6790\u5404\u7c7b\u7ec4\u7ec7\u7ed3\u6784\u7684\u4f18\u52bf\u53ca\u5c40\u9650\u3002\u8bfe\u7a0b\u8fd8\u5c06\u4ecb\u7ecd\u6218\u7565\u63a7\u5236\u4f53\u7cfb\u3001\u7ee9\u6548\u8861\u91cf\u65b9\u6cd5\uff0c\u4ee5\u53ca\u5e73\u8861\u8ba1\u5206\u5361\u7b49\u7ba1\u7406\u63a7\u5236\u5de5\u5177\u3002\u5b66\u751f\u5c06\u7ed3\u5408\u81ea\u5df1\u719f\u6089\u7684\u7ec4\u7ec7\u8fdb\u884c\u5206\u6790\uff0c\u5e76\u8fd0\u7528\u7ec4\u7ec7\u884c\u4e3a\u7406\u8bba\u53ca\u7ec4\u7ec7\u751f\u547d\u5468\u671f\u76f8\u5173\u77e5\u8bc6\uff0c\u601d\u8003\u7ec4\u7ec7\u7ed3\u6784\u3001\u7ec4\u7ec7\u6587\u5316\u53ca\u63a7\u5236\u4f53\u7cfb\u5982\u4f55\u652f\u6301\u4f01\u4e1a\u6218\u7565\u7684\u5b9e\u65bd\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. \u5e02\u573a\u8425\u9500\u6982\u8bba\uff08Introduction to Marketing\uff09<\/strong><\/p>\n<p>\u672c\u6a21\u5757\u4ecb\u7ecd\u5e02\u573a\u8425\u9500\u9886\u57df\u7684\u6838\u5fc3\u6982\u5ff5\u3001\u5de5\u5177\u53ca\u6846\u67b6\uff0c\u5e76\u5c06\u7406\u8bba\u77e5\u8bc6\u4e0e\u5b9e\u9645\u5e94\u7528\u76f8\u7ed3\u5408\uff0c\u5e2e\u52a9\u5b66\u751f\u7406\u89e3\u5f71\u54cd\u7ec4\u7ec7\u5e02\u573a\u8425\u9500\u51b3\u7b56\u7684\u57fa\u672c\u539f\u5219\u3002\u5b66\u751f\u5c06\u5b66\u4e60\u6d88\u8d39\u8005\u884c\u4e3a\uff0c\u5e76\u4e86\u89e3\u8425\u9500\u4eba\u5458\u5982\u4f55\u5206\u6790\u548c\u56de\u5e94\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3001\u52a8\u673a\u53ca\u8d2d\u4e70\u884c\u4e3a\u3002\u8bfe\u7a0b\u8981\u6c42\u5b66\u751f\u5236\u5b9a\u6db5\u76d6\u4ea7\u54c1\uff08Product\uff09\u3001\u4ef7\u683c\uff08Price\uff09\u3001\u6e20\u9053\uff08Place\uff09\u53ca\u63a8\u5e7f\uff08Promotion\uff09\u7684\u5e02\u573a\u8425\u9500\u8ba1\u5212\uff0c\u540c\u65f6\u4ecb\u7ecd\u7528\u4e8e\u8bc4\u4f30\u5e02\u573a\u8425\u9500\u6d3b\u52a8\u6210\u6548\u7684\u4e3b\u8981\u8425\u9500\u6307\u6807\u3002<\/p>\n 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